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1 consumer interview
марк. опрос потребителей, интервью с потребителями (количественное исследование, направленное на выявление потребительских предпочтений, узнаваемости марок, частоты и характера потребления продукта, позволяющее выявлять неудовлетворенный спрос и отследить динамику потребительских предпочтений; опросы обычно проводятся интервьюерами по телефону или путем анкетирования группы населения в местах продаж)The consumer interview was conducted through face to face or telephone interviews by trained consumer interviewers, — Интервью с потребителями было проведено специально обученными интервьюерами как лично, так и по телефону.
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2 consumer interview
Реклама: интервью с потребителями -
3 interview
1. сущ.1) общ. беседа, собеседование, встреча, интервью (напр., при приеме на работу)an interview with the personnel director for a job — собеседование с начальником отдела кадров при приеме на работу
personal interview — личная встреча, беседа
taped interview — беседа, записанная на пленку
See:2) интервьюа) СМИ (предназначенная для печати, радио или телевидения беседа журналиста с каким-л. лицом)to give, grant an interview — давать интервью
б) соц. (метод исследования, при котором вопросы респонденту задает специально обученный сотрудник — интервьюер)in-store interview — интервью в магазине, в торговом помещении
See:consumer interview, written interview, triad, stress interview, structured interview, sociological interview, sidewalk interview, semi-structured interview, personal interview, one-on-one interview, non-structured interview, noninterview, nonformalized interview, non-directive interview, interviewing session, interviewing procedure, interviewer instructions, interviewer bias, interviewer, interviewee, interview guide, individual interview, in-depth interview, group interviewer, group interview, free-association interview, formalized interview, focused interview, focus group interview, expert interview, consumer interview, computer-aided interview, Computer Assisted Telephone Interviewing, clinical interview, business-to-business interview, back-to-back interviews, activation interview, diagnostic interview, individual level data2. гл.1) общ. проводить интервью [беседу\], интервьюировать; беседовать2) соц. проводить опрос
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интервью: беседа при приеме на работу. -
4 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
5 consumer advisory board
марк. консультационный совет потребителей, потребительский консультативный совет (группа потребителей продуктов некоторой компании, предоставляющая компании информацию о потребностях конечных потребителей и об уровне их удовлетворения компанией; совет обычно организуется при отдельной компании)Syn:See:
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консультационный совет потребителей: группа потребителей, которая консультирует компанию на ранней стадии маркетинга нового продукта, хотя данный продукт не обязательно их интересует лично; см. consumer panel;idea-development interview.Англо-русский экономический словарь > consumer advisory board
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6 audience
сущ.1) общ. публика, аудитория, зрители (в театре, на концерте, на лекции и т. д.)to attract [draw\] an audience — привлекать внимание публики; собирать аудиторию
Syn:See:2) общ. аудиенция ( официальная встреча с очень важной персоной)to give [grant\] an audience — давать аудиенцию
The queen granted us an audience. — Королева назначила нам аудиенцию.
Syn:3) аудитория, зрители, слушателиа) СМИ (общее число лиц, которые являются потребителями для какого-л. средства массовой информации)TV [radio\] audience — аудитория телевизионного [радио-\] вещания
magazine audience — аудитория журнала, журнальная аудитория
to identify audience — [определять, устанавливать\] аудиторию
See:advertising audience, broadcast audience, cable audience, network audience, household audience, holdover audienceб) рекл. (общее число лиц, которые могут воспринять рекламное сообщение)preselected audience — выбранная [отобранная\] аудитория
See:audience composition, audience duplication, audience selectivity, audience accumulation, audience builder, target audience, audience research, average audience, bedrock audience, business audience, cinema audience, downscale audience, expanding audience, household audience, intended audience, gross audience, one-issue audience, outside audience, pass-along audience, available audience, receptive audience* * *общее число лиц, которые могут воспринять рекламное сообщение, распространяемое с помощью средств распространения рекламы -
7 individual
1. прил.1) общ. отдельный, частный; единичный; самостоятельныйSyn:2) общ. личный, индивидуальный, персональный (предназначенный или относящийся к одному человеку, а не к организации)differences between individual and institutional investors — различия между индивидуальными и институциональными инвесторами
Syn:See:individual market, individual auditor, individual buyer, individual consumer, individual action, individual ageing, individual conflict of interest, individual consumption, individual demand, individual goods, individual interview, individual ownership, individual psychology, individual supply, individual farmer, individual level data, individual terror2. сущ.1)а) общ. отдельный представитель (множества каких-л. объектов)б) биол. особь ( отдельный представитель того или иного вида)2)а) соц. индивидуум, индивид, лицо, личность, особа, человек (отдельный член какого-л. общества)See:б) общ., пренебр. единоличник, индивидуал* * *. . Словарь экономических терминов . -
8 survey
1. сущ.1) общ. обзор, исследование; обозрение, осмотр, обследованиеa brief survey of some important books on economics — краткий обзор некоторых важных книг по экономике
The first part of the paper is a descriptive survey of mortality data from United Nations sources over the period 1970-90. — Первая часть работы посвящена анализу данных ООН о смертности за период 1970-90 гг.
See:2) соц. опрос, анкетирование, обследование (метод сбора первичной социологической информации посредством обращения с вопросами к определенной группе людей — респондентам)mass survey — массовый опрос, массовое обследование
user survey — обследование потребителей [пользователей\]
user satisfaction survey — обследование степени удовлетворенности потребителей [пользователей\]
a recent survey conducted by London University into buyer attitudes to advertising on television — недавний опрос, проведенный Лондонским университетом среди покупателей на предмет выявления отношения к рекламе на телевидении
See:benchmark survey, consumer survey, customer survey, joint survey, media survey, multipurpose survey, pilot survey, press survey, real life survey, repeated survey, representative survey, sample survey, sociometric survey, questionnaire, question 2), interview 2), б2. гл.1) общ. изучать, исследовать, обследовать (с какой-л. целью)experts minutely surveyed the situation that had brought about the crisis — специалисты провели тщательное исследование ситуации, вызвавшей кризис
I'd like to survey the house before buying it. — Я хотел бы осмотреть дом перед тем, как купить его.
2) соц. проводить опрос, анкетирование3) общ. делать обзор, писать рецензиюSee:
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1) обозрение, осмотр, обзор; 2) инспектирование; 3) топографическая съемка местности; 4) план местности с различными деталями.* * *Экспертиза. Осмотр.. . Словарь терминов по риск-медеджменту . -
9 private
1. adjective1) (outside State system) privat; Privat[unterricht, -schule, -industrie, -klinik, -patient, -station usw.]a doctor working in private medicine — ein Arzt, der Privatpatienten hat
2) (belonging to individual, not public, not business) persönlich [Dinge]; nichtöffentlich [Versammlung, Sitzung]; privat [Telefongespräch, Schriftverkehr]; Privat[eigentum, -wagen, -flugzeug, -strand, -parkplatz, -leben, -konto]‘private’ — (on door) "Privat"; (in public building) "kein Zutritt"; (on private land) ‘Betreten verboten’
for [one's own] private use — für den persönlichen Gebrauch
3) (personal, affecting individual) persönlich [Meinung, Interesse, Überzeugung, Rache]; privat [Vereinbarung, Zweck]4) (not for public disclosure) geheim [Verhandlung, Geschäft, Tränen]; still [Gebet, Nachdenken, Grübeln]; persönlich [Gründe]; (confidential) vertraulich5) (secluded) still [Ort]; (undisturbed) ungestört2. nounprivate citizen or individual — Privatperson, die
1) (Brit. Mil.) einfacher Soldat2)in private — privat; in kleinem Kreis [feiern]; (confidentially) ganz im Vertrauen
* * *1. adjective1) (of, for, or belonging to, one person or group, not to the general public: The headmaster lives in a private apartment in the school; in my private (=personal) opinion; This information is to be kept strictly private; You shouldn't listen to private conversations.) privat2) (having no public or official position or rank: It is your duty as a private citizen to report this matter to the police.) Privat-...2. noun(in the army, an ordinary soldier, not an officer.) gewöhnlicher Soldat- academic.ru/58044/privacy">privacy- privately
- private enterprise
- private means
- in private* * *pri·vate[ˈpraɪvɪt, AM -vət]I. adj\private initiative/life Privatinitiative f/-leben nt\private joke Insiderwitz m famto speak in some \private language in seiner eigenen Sprache redensb's \private opinion jds persönliche Meinung\private papers persönliche Papiere\private beach/club/collection Privatstrand m/-klub m/-sammlung f\private function Privatveranstaltung f, private Feier\private funeral Beerdigung f in aller Stille\private land Privatgrund m\private wedding ceremony Hochzeitsfeier f im engsten Familienkreis3. (confidential) vertraulichto keep sth \private etw für sich akk behalten4. (not social) zurückhaltend, introvertiert\private business Privatwirtschaft f\private financing Privatfinanzierung f\private funds private Gelder\private hospital Privatklinik f7. (not as official)as a \private person als PrivatpersonII. n▪ \privates pl Geschlechtsteile pl* * *['praIvɪt]1. adj1) privat; (= personal) letter, reasons persönlich, privat; (= confidential) matter, affair vertraulich; conversation, meeting, interview privat, vertraulich; (= secluded) place abgelegen; dining room separat; (= not public) funeral, wedding im engsten Kreis; hearing, sitting nicht öffentlich, nichtöffentlichit's just a private joke between us —
no private jokes! — lass uns auch mitlachen!
he acted in a private capacity — er handelte als Privatperson
2)private law — Privatrecht nt
private limited company — ≈ Aktiengesellschaft f (die nicht an der Börse notiert ist)
private pupil — Privatschüler(in) m(f)
private tutor — Privatlehrer(in) m(f)
2. nprivate first class (US) — Obergefreite(r) mf
2) pl (= genitals) Geschlechtsteile pl3)in private — privat; (Jur) unter Ausschluss der Öffentlichkeit
* * *private [ˈpraıvıt]1. privat, Privat…, eigen(er, e, es), Eigen…, persönlich:private account Privatkonto n;private army Privatarmee f;private audience Privataudienz f;private citizen Privatperson f;private collection Privatsammlung f;private consumer Privatverbraucher(in);private consumption Eigenverbrauch m;private gentleman Privatier m;private health insurance private Krankenversicherung;have private health insurance privat versichert sein;private liability persönliche Haftung;private life Privatleben n;private person Privatperson f;private secretary Privatsekretär(in);2. privat, nicht öffentlich:at private sale unter der Hand (verkauft etc);private beach eigener Strand (eines Hotels);a) JUR privatrechtliche Körperschaft,b) WIRTSCH US Gesellschaft f mit beschränkter Haftung;private enterprise privates Unternehmertum, Privatwirtschaft f;private firm Einzelfirma f;private road Privatweg m;private school Privatschule f;3. be a very private person sehr zurückgezogen leben;wish to be private den Wunsch haben, (für sich) allein zu sein oder nicht gestört zu werden;private prayer stilles Gebet4. privat, der Öffentlichkeit nicht bekannt, nicht für die Öffentlichkeit bestimmt:a) private Gründe,b) Hintergründe5. geheim:keep sth private etwas geheim halten oder vertraulich behandeln;private negotiations geheime Verhandlungen;private parts → B 26. vertraulich (Informationen etc):this is for your private ear dies sage ich Ihnen ganz im Vertrauen;be private to sth in etwas eingeweiht sein, über etwas Bescheid wissen9. JUR außergerichtlich:private arrangement gütlicher VergleichB s1. MIL (einfacher) Soldat:2. pl Geschlechtsteile pl3. in privatea) im Privatleben, privat,b) insgeheim,c) unter vier Augen,d) in privatem Kreis,e) unter Ausschluss der Öffentlichkeitpriv. abk1. private priv.* * *1. adjective1) (outside State system) privat; Privat[unterricht, -schule, -industrie, -klinik, -patient, -station usw.]a doctor working in private medicine — ein Arzt, der Privatpatienten hat
2) (belonging to individual, not public, not business) persönlich [Dinge]; nichtöffentlich [Versammlung, Sitzung]; privat [Telefongespräch, Schriftverkehr]; Privat[eigentum, -wagen, -flugzeug, -strand, -parkplatz, -leben, -konto]‘private’ — (on door) "Privat"; (in public building) "kein Zutritt"; (on private land) ‘Betreten verboten’
for [one's own] private use — für den persönlichen Gebrauch
3) (personal, affecting individual) persönlich [Meinung, Interesse, Überzeugung, Rache]; privat [Vereinbarung, Zweck]4) (not for public disclosure) geheim [Verhandlung, Geschäft, Tränen]; still [Gebet, Nachdenken, Grübeln]; persönlich [Gründe]; (confidential) vertraulich5) (secluded) still [Ort]; (undisturbed) ungestört2. nounprivate citizen or individual — Privatperson, die
1) (Brit. Mil.) einfacher Soldat2)in private — privat; in kleinem Kreis [feiern]; (confidentially) ganz im Vertrauen
* * *(military) n.nicht öffentlich adj.persönlich adj.privat adj.
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